What you
What you
stand for.
stand for.
Made visible.
Made visible.
Director · Creator · Producer · Visual Lead
I develop visual worlds & lead the productions that bring them to life.
- Personally led. Built to scale.
What I get brought in for.
4 moments where a film has to exist and the way to get there is not obvious. Most enquiries start in one of them.
The idea is approved and your name is on the budget. Whats Next?
MAKE THE WORK
The deck convinced the room. Now something has to exist that holds up next to it – on the shoot day, in the edit, and in front of the people who signed it off.
You know what the company stands for. But You cannot see it yet?
DEFINE THE WORLD
Mission and ambition are clear, the visual decision is still open. Producing before that decision is made is where budgets quietly disappear.
The main production is locked. Social is still an afterthought?
SOCIAL CONTENT UNIT
Social gets recovered from leftovers of the campaign shoot. It can be shot properly inside the same days, by a unit that reports to your producer and knows the edit it is feeding.
You produce constantly and brief the same things every single time?
RUN THE SYSTEM
Every round restarts from zero because nobody carries the visual line between projects. Holding that line over time is its own piece of work.
What that looks like finished.
The Showreel across different film projects… The individual cases follow underneath.
PORTFOLIO
EXCERPT
Selected Work.
Campaign films, TV Commercials, Automotive, Storytelling, Fashion, Lifestyle and Generative Work. Each tile opens the FULL CASE.
- All
- Content Unit
- Film
- Foto
AZET x DHURATA DORA
Babbel – Tearfully Beautifull
Ewa Herzog – Urban
FAST JETS
FERRARI Spec Spot
FIELMANN Assets
Kings League
Land Rover Defender – Directors Cut
Land Rover Defender Poland – Film
Land Rover Defender Poland – Part1
Land Rover Defender Sweden – Film
Land Rover Defender Sweden – Part1
Land Rover Defender Swiss – Part1
Land Rover Defender Switzerland – Film
MAYBELLINE – Bonnie Strange
MAYBELLINE – Lena Gercke
MCC – Tracking Vehicles
Mercedes Benz Trucks – Spain
NEWSHA – Pure
PORSCHE x Rita Arnaus
The Babbel Walk
The Man Behind The Wolves
Three Elements Showreel
Toom Baumarkt
Wormland – Rene-Grincourt
SHORT FORM
Booked by brands for the fast formats.
Vertical and social work for brands that also run campaign films. Same eye, shorter turnaround – and several of them book it again.
WHAT I DO
Three ways in. One person responsible.
Each one stands on its own. There is no required sequence and no workshop to book first – One builds the production around the idea; the other slots a defined unit into a production that already exists.
Take what fits you most!
MAKE THE WORK
Full-scale production.
I LEAD THE PRODUCTION
From development and budgeting to crew, logistics, filming and post-production. I build and lead the team the project needs – from a small senior unit to a large international production.
Social content unit.
INTEGRATED INTO YOUR PRODUCTION
A dedicated unit working alongside your main production, with clear responsibilities and the edit already in mind. Formats, coverage and delivery are planned before set, not recovered afterwards.
RUN THE SYSTEM
RETAINER – ONGOING
You get a visual line that survives more than main film.
I get to know your company, hold the visual direction and lead ongoing production and editing, monthly. The work builds on what content plans and predeined targets, so every round does not restart from zero. Specialists join where they are needed. But 99% you will have me in person.
HOW IT RUNS
Monthly, planned, tailored
AREAS: INDUSTRIAL – HEALTH & FITNESS – AUTOMOTOVE – ENTERPRISES – ENTERTAINMENT – DESTINATION CONTENT – REAL ESTATE – BEAUTY – RETREATS & YOGA + MANY MORE
Ongoing social media and brand assets for your company or a single department – clear deliverables. Edited, Color Graded, Sound & Subtitles. Given to your Social Media Manager – ready to post.
Define the world
CONCEPT ONLY / STORY ONLY
You leave with a visual story you can produce - and a route to do it.
I translate what your company stands for into a visual world, clear creative rules and a production route that works. Producing before that concept is where budgets quietly disappear.
WHAT YOU GET
The decision basis
The visual thesis, the world itself, the rules that hold it together, and the route to produce it.
Define, Make and Run are independent entry points. An agency arriving with a finished creative direction does not pass through Define – I carry their direction through production.
HOW IT RUNS
From first call to delivery.
Four stages. You deal with the same person in all of them – there is no account layer between the brief and the set.
01
DIRECTION & SCOPE
We look at what exists – the deck, the budget, the dates. You get an honest read on what is producible as it stands and what needs a decision before anyone is booked.
02
PREP & CREW
Casting, locations, crew and kit are built around the film rather than the other way round. Every role is filled by someone I have worked with or vetted myself.
03
SHOOT
I direct on set and stay responsible for the frame. Where social is part of the scope, the vertical formats are shot inside the same days by a unit that knows the edit it is feeding.
04
FINISH & DELIVERY
Edit, sound and color. You receive the versions and formats each channel actually needs, cut for where they run – agreed before the shoot, not negotiated after it.
AI
HYBRID PRODUCTION
The Right
The Right
Reality for
Reality for
Your Idea
Your Idea
I decide what to shoot, what to build in AI and where generation adds most value to the story – then I bring it together in the finish. Creative direction, model, prompt, selection and responsibility stay with me.
EUGENE / EUGENIO / EVGENY
Personally led. Built to scale.
I started behind a camera and never really left it. Before going freelance I founded and ran a film production company; since then I have directed and produced for brands and agencies across Europe – Germany, Switzerland, Poland, Sweden, France, Italy, Russia and Spain.
The work splits three ways: deciding how something should look, getting it produced at the size it needs, and staying with it through the edit. On large productions I direct and build the team around the film. On smaller and social-led jobs I still shoot and cut myself.
Natural light where it can carry the frame, casting that holds up in close-up, and enough attention to detail, so nothing distracts from what really matters. Based in Berlin, operating worldwide.
What it's like to work with me.
I still love thinking back to the DKMS shoot: […] a location in midsummer, top floor, no lift. Your first reaction when you saw the construction site with the crane: "I'll ask the crane operator if he can lift everything up to the balcony for us." To this day I don't know whether that happened, but having that impulse – that quick, crazy idea – is what I like about Eugen. […] Especially for social, you need a strong DoP who already has the edit in the bag while shooting.
Tight deadlines or technical challenges: none of it ever became a big deal (for me) – and at a time of high project and delivery volume, that was a real blessing. […] With Eugen you get an incredibly competent and capable creative who knows how to solve problems, with a calm that is contagious.
CREDIBILITY
Brands And agencies.
Credibility built on over 17 years of hands-on production experience – bringing projects to life for leading brands across diverse roles, alongside agencies, production companies and creative teams.
BRANDS
AGENCIES & PRODUCTION PARTNERS
FAQs
Before you write.
This are the questions that usually asked first – Anything else, ask directly.
We already have a creative direction. Can you just produce it?
Yes. When an agency or an in-house team arrives with a finished idea, my job is to understand the direction and carry it through production without diluting it.
Do you direct only, or do you shoot yourself?
Both, depending on the job. On very big productions I eather produce and lead or direct. On smaller and social-led work I often operate myself or with 1 Assistant.
Can you join a production that already has a director? +
That is exactly what the social content unit is for. We come in as a defined department alongside your main production, with our own responsibilities and delivery, agreed with your producer before the shoot day to provide the maximum of the Asset List the client needs.
What do you need for a first estimate?
The window, the territory, what has to be delivered, and a rough budget range. That is enough for an honest read on feasibility — including when the answer is that someone else is the better call.
Where do you shoot?
Across Europe and beyond. Places where I have a network and can set up quickly: Germany, Tyrol, Andalusia, Barcelona, Valencia, Mallorca, Warsaw, Poznań, Gdańsk, Sweden, Norway (Stavanger, Oslo), Milan, Turin, Sicily, Malta, Paris, Chablis, Lisbon, the Algarve, Dubai, Qatar, Boston, New York, Miami, Nashville, Cape Town, Switzerland, Moscow, St. Petersburg and Kaliningrad. Published work includes productions in Germany, Switzerland, Poland, Sweden, France and Spain. Based in Berlin.
Where does AI come in?
As a method inside the work, not as a separate service. Generative tools are used for look development, variants and single elements where they add value. Creative direction, selection and responsibility stay with me.
Do you work on an ongoing basis?
Yes – that is Run the system. Scope, rhythm and terms are set per company in conversation, since no two ongoing setups need the same thing.
Follow to stay tuned.
Frames, set days and work in progress between the finished films.
The best work starts before the deck is locked. Tell me what you have in mind and where things stand - you get an honest read, including when the answer is that someone else is the better call.
© 2026 – EUGENMAI | Director · Creator · Producer · Visual Lead